It's a simple question: who are you? OK, you have 30 seconds to tell me who you are, what value you bring to the table and why should I invest in your idea of bringing metadata into the organization. If you impress me, I'll give you five minutes of my time next week. Tick, tick, tick ... time's up! I hear crickets chirping in the background. On my notepad, I just noted "C player" next to your name and crossed off the metadata program from the funded project list. Next!
As you return to your office, you think about why you were not prepared to answer that question. You ask yourself why you didn't have your metadata roadmap ready to present. Oh, you don't have a metadata roadmap. No problem; when you get back to your computer, you could email your annual plan to the executive. Don't tell me you don't have an annual plan either. How are you going to communicate the importance of managing metadata? Did you think you would get a request like this with several weeks of lead time? It doesn't work that way. You never know when this type of information will be asked of you, so you had better get started today. I wish I had the time and space to walk through the entire portfolio for a roadmap and the annual plan. This column will address only a single topic.
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