ScottishPower has ambitions to become a leading European multi-utility supplier. It is already a leading provider of electricity, gas, water and telecommunications services throughout the United Kingdom, providing gas service to more than 9,000 industrial and commercial sites. ScottishPower has already taken major steps to expand beyond its traditional base in Scotland, acquiring a water supply company in southern England, and Manweb, an electric utility in the North Wales region; all in preparation for the coming deregulation of the utilities industry throughout the U.K.
That coming deregulation has created a dramatic increase in competition, where only the most efficient suppliers with sophisticated marketing plans will survive. In light of this, it becomes increasingly more important for providers to understand their existing and potential customers.
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