In part one of this article series, we determined that in order to understand opportunities in data monetization there must first be a problem to solve, an action to drive or a decision to aide, and that the problem must be defined by focus and state, we can now review what is necessary to succeed in data monetization.
There are three areas of practice that businesses must consider to successfully monetize data – collection, packaging and delivery. These three key aspects of developing information-based solutions distinctly define the requirements and approach necessary for each of the four monetization opportunities.
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