Touchpoints. Point of customer contact. Customer interaction. Personalization. One-to-one marketing. 360-degree view of the customer. Holistic view of interactions. One-stop shopping for customer information. Multichannel coordination.

Without a doubt, organizations are starting to migrate into real-time interaction with customers. With the right customer information at the right time, we can produce the right offer, provide the right treatment and/or the right service. This is the new nirvana, the new goal... and just as we got good at campaign management!

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access