Touchpoints. Point of customer contact. Customer interaction. Personalization. One-to-one marketing. 360-degree view of the customer. Holistic view of interactions. One-stop shopping for customer information. Multichannel coordination.
Without a doubt, organizations are starting to migrate into real-time interaction with customers. With the right customer information at the right time, we can produce the right offer, provide the right treatment and/or the right service. This is the new nirvana, the new goal... and just as we got good at campaign management!
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