Big data is making its way into master data management strategies. A growing number of leading edge organizations are already connecting these dots, but this is just the beginning. Before the end of 2013, big data will be driving an essential part of the requirements for MDM programs as new types of data become full constituents of the enterprise information architecture. Both big data and MDM are used to provide a complete view of entities such as customers, albeit in different ways. Big data, for example, leverages unstructured and semi-structured data, such as that from social media, to provide supplemental information that could help uncover new user tendencies and interests. However, all of this can’t be done without an MDM program in place first.

So then the question becomes, where does “big” fit into master data management? Big master data management? Master big data management? It does not matter, really. What matters is that MDM is opening to big data.

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