Predictive analytics is a hot topic at the moment.The power of predictive analytics is getting a lot of coverage, and software vendors are touting the latest and greatest in technology and algorithms. Yet most companies are just getting started with predictive analytics. In fact, most have yet to produce a single successful predictive analytics project. As a result, one of the most common questions I get asked in my consulting practice is, "Where do I start with predictive analytics?"

What organizations want to know is not what kind of technology to buy first or what techniques and training they need, but what kind of problem to go looking for. What kind of problem will show the greatest return on an investment in predictive analytics? Where can they apply predictive analytics and get a clear and compelling "win"?

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