One of the worst pieces of fallout from our current economic recession is that it puts stress on everyone and everything concerned with profits, losses, commerce, marketing and related activities.

As a result, insurers, agents and brokers are constantly finding themselves between a rock and a hard place when it comes to allocating funding for IT related activities. On one hand, enterprises must be responsive to immediate needs for priority efforts in marketing, customer service, process efficiency and customer retention. On the other hand, companies need to keep themselves in a competitive position so that once things get better, they can jump in and rake in the profits.

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