Instead of predicting what will happen in the technology industry for the rest of this year, I'm taking a different approach -- pointing out what won't happen. As I look into my crystal ball, here are my UNpredictions for the rest of 2015 as well as some tips for success:

1. Sexy AND substance will still elude most enterprise software products. Web 2.0 has forced enterprises to make their User Interfaces (UIs) sexy to compete with software-as-a-service offerings. Today, companies look to Google and Facebook for standards as to how UI should look and feel to users, and enterprise software makers are following suit by placing more importance on the visual impact of UI. However, this often comes at the expense of functionality. I predict that in 2015, enterprise software products will overvalue colorfulness and “pop” in UI by leveraging the cutting edge nature of HTML and JavaScript, while focusing less on the actual function and benefit that the platform behind the UI brings.

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