Though the market for analytic applications may take a short-term dip because of current economic conditions, the long-term prospects look good. In fact, says Robert Blumstein, research director, customer relationship marketing analytics and marketing applications for IDC, sales of analytic applications could top $6.2 billion in 2005. That projection compares to a range of $400 million to $700 million in 2001. IDC is currently reviewing its near-term projection.
“The demand is there especially for CRM analytics,” he says. In the near future, Blumstein says analytic applications will become embedded in more desktop and back-end applications and companies will begin using more portal technology to link users to analytic programs. “Portals will play a role,” Blumstein says. “They represent another delivery channel through which information can be delivered.”
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