Capturing and storing more data, including greater levels of detail, will be a big driver of the data warehousing business, says Current Analysis Inc. The average size of the data warehouse will continue to grow pushed by a number of factors, including electronic commerce.

Data warehouses, says Current Analysis, are also making a greater impact on the business side of the enterprise. For example, some retailers now use data warehouses daily to determine the products and associated quantity of products to stock in their stores.

“Companies deploying Internet commerce and e-business solutions recognize the need to analyze the operational data they collect and evaluate customer transactions relative to prior purchase history,” says Mike Schiff, vice president of data warehousing for Current Analysis. “The requirement that launched the data warehouse movement in the pre-Internet days will repeat itself in the ‘e-enabled’ world.”

He continues: “At the very least, this will lead to the healthy growth of analytic applications and the underlying requisite database."

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