It’s only been a day since Kana Communications and Broadbase Software announced their intent to merge, but analysts are already calling the merger a deal that both companies needed to make. On April 9, Kana, a developer of enterprise management applications, and Broadbase, a provider of analytical software, announced a stock deal worth $75 million.
Together, the developers will sell customer relationship management and analytical software to a combined base of 1,300 companies, including American Express and Boeing. “We are combining analytics, knowledge, marketing and service with a scalable e-business platform,” says Kana CEO Jay Wood.
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