April 14, 2011 – In a new study, Penn State researchers calculated that real-time content from Web sources could be worth more than $30 million a day, or nearly $10.9 billion a year, to advertisers. This content includes microcommunication services (such as Twitter), blog comments, news feeds, photo sharing and other social media.
Real-time content is “immediate and tells people what's going on right now,” says Jim Jansen, associate professor, information sciences and technology, primary author of the study. This real-time content flows from social media comments on sites such as Twitter, Facebook and LinkedIn. The market for real-time search is likely to grow. The number of Twitter updates or "tweets" has increased 1,000 percent in about a year, according to the Penn State team.
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