At a recent CFO magazine conference I attended, Accenture’s Jeanne G. Harris, coauthor of the recently published book “Analytics at Work,” described a Hollywood movie star who successfully applied statistical analytics to improve his career. This celebrity wanted to increase the probability that he would appear in a successful film. Is this A-list celebrity Tom Cruise, Meryl Streep or George Clooney? Did this movie star rely on his publicist to perform the analysis?

The answer is “no” to all of these questions.

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