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What kind of software can be used in a customer alert system?

  • Clay Rehm, Les Barbusinski
  • April 02 2003, 1:00am EST


What kind of software can be used in a customer alert system?


Les Barbusinski’s Answer: Typically, alerts are generated by a BI (business intelligence) tool and propagated by a Web portal broadcasting module. The process starts when an alert based on a metric (say, asset allocation percentage) is defined in the BI tool and listed in the portal’s subscription list. A user subscribes to the alert via the Web portal and specifies both a threshold (e.g., 10 percent) and a notification channel (e.g., e-mail address, cell phone number, pager number, etc.). The BI tool then periodically monitors the metric (nightly or in real time) and generates an alert to each subscriber when their threshold has been reached (e.g., the customer’s total assets in a particular industry or type of security exceeds 10 percent of their total portfolio). Generally speaking, this kind of functionality is only available in the high-end BI tools such as MicroStrategy, Business Objects, Essbase and Informatica.

Clay Rehm’s Answer: Depending on your needs, this can be custom built using any software, or it can be provided in most BI tools such as Business Objects, Brio, MicroStrategy, etc.

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