How often is it that the unsexy, critical piece will fail you, because nobody was paying attention to it? Without the basic blocks and tackles you don’t have a prayer to win. What is so fundamental in the Big-Data world, and yet so overlooked?

Boston Consulting Group recently identified poor quality of Big Data as that “horseshoe nail” that could lose wars. It impacts as much as 25% of the full potential when making decisions in marketing, bad-debt reduction, pricing, etc. Paying attention to that little thing can literally make you millions.

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