What is the difference between "data," "information," "knowledge" and "intelligence"? Every time I have posed this question to an industry expert, I am either treated to a long-winded exposition full of hot air, or I am chided that the question is of limited value. Yet, there is a significant difference between terabytes of data and true business intelligence.

Companies have been building (and rebuilding) large-scale data systems, driven by the information technology group, hoping to extract some knowledge out of that system in order to increase their business intelligence. As the writer of this new column called "Knowledge Integrity," I believe that this question is a good way to introduce my motivation behind the title and the concepts that I hope to discuss in this column.

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