In all our discussions of data mining, we have not yet addressed the question of what are the most important attributes to look for when buying a data mining product. In this column, I will describe the components of a general-purpose (horizontal) tool and assess the current state of the practice.
Horizontal data mining tools are aimed at data mining analysts who may be statisticians, business analysts or experts in a particular business domain. Leading examples of these tools include SPSS's Clementine, SAS's Enterprise Miner, Insightful's Insightful Miner, Salford's CART and MARS, and a host of other tools.
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