What to do with what we know is the most important question challenging business intelligence (BI) and data warehousing (DW) today. The extent to which corporations and governments are able to do something with the analytics from the warehouse will determine the future of BI/DW. It is at the heart of achieving actionable BI.

At the TDWI session on BI Strategies in November 2003, Deb Masdea, director of business information and analysis at the Scotts Company, used this question to highlight her BI solutions for fact-based decision-makers. Since then, that question has motivated me to probe into the issues of actionable BI.

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