The top three areas of concern among IT security professionals regarding their organizations are application vulnerabilities, malware and mobile devices, according to new research by Frost & Sullivan.

The firm’s “Analysis of the Global Web and Email Content Security Market” survey, which included a survey of more than 12,300 security professionals, finds the market earned revenue of $3.07 billion in 2013 and estimates this will reach $3.35 billion in 2017.

"As common intellectual property for content security is spread across communication channels like Web, email and social media, vendors will be driven to offer a unifying suite of content security products with a single point of interface,” Frank Dickson, Frost & Sullivan network security industry principal, said in a statement. “As such, market consolidation will reduce complexity for customers and decrease administrative overheads for security professionals."

Consolidation in the market will particularly benefit small and medium businesses that require a higher level of simplicity and ease of management, the firm says. This will, in turn, force vendors to invest in product and platform innovation. Companies that focus on offering the best security technology and ignore the usability of products for customers will lose market share.

"Suppliers must also cater to the unique requirements of various end-user verticals, including education, financial, health care, government and technology," Dickson said. "Approaching these verticals with a one-size-fits-all approach will be ineffective and restrict the reach of solution providers in the global market."