In today’s fast-paced, consumer-driven world, major corporations, like Visa, MasterCard, Facebook and Google, are turning to big data technologies, such as Hadoop, to analyze the massive amounts of business transaction and application data. 

In addition, the financial markets of the world’s trading centers are starting to tackle advanced analytics on billions of dollars of trade value on a daily basis, leveraging the scalable architectures now provided by the latest technology. When you combine these two trends, it’s easy to see why the hype surrounding big data seems to grow exponentially. Once organizations get access to the level of information big data promises, they’re armed with something that can help them surpass their rivals: a critical advantage during these harsh economic times.  Simply put, big data is one of the biggest disrupters for the way companies have handled data in the past 20 years.

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