Question: What are the various key performance indicators (KPIs) that a company dealing in insurance should concentrate on to measure the performance of insurance agents who sell the policies?

Joe Oates' Answer: The KPIs to measure performance of insurance agents who sell insurance policies are similar to those of any other sales organization. The difference is that, instead of selling widgets, which are a one-time sale, insurance policies have a lifecycle and eventually incur the costs of paying a benefit.

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