Q: CDI is a hot topic these days, but every CDI solution I read about seems to only address issues related to B-to-C customer data. What are some best practices for customer data matching, cleansing and integration when your customers are public and private institutions in a variety of industries?

I think a lot the answers to your questions will be dependent on your goal for matching, cleaning and integration. Some questions that would have to be asked are along the lines of: Do you want to attach to a parent organization or just clean the current one (i. e., Do you want just GMAC or General Motors or both)? Do you want to add specific industry information and if so, just the current one or for the parent organization (i. e., GMAC [Financial Industry] rolls into GM [Automotive Industry])? It all depends on what you want.

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