From the humble origins of a concept derided by database theorists, data warehousing has come a long way in a short time. Today data warehousing is conventional wisdom. There are books, articles and conferences on data warehouses, companies whose products are dedicated to data warehouses, magazines dedicated to data warehousing, and so forth. This tacit marketplace acceptance of data warehousing has come in a short decade, without the support of the established database theorist community.

In fact, there is so much enthusiasm for data warehousing that now people are calling things that are not, and never will be, data warehouses. It is interesting to review what is considered data warehousing in some circles.

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