We spend an inordinate amount of time and resources simply reporting the obvious data within our organizations. Is it accurate to associate reporting the obvious with the notion of business intelligence (BI)? The short answer is no.

BI is about actionable insight, supporting better decision making by identifying business opportunity or challenge and adapting to business change. Being able to achieve BI requires architects to go well beyond merely reporting the obvious data about business operations. Publishing pie charts of aging reports or inventory turns is simply not BI.

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