In my February column, I talked about the importance of the role of the chief data officer (CDO) vis-à-vis managing the enormous volume of data that inundates most companies on a daily basis. One critical responsibility of the CDO is to leverage the value of data as a corporate asset. To do that, it’s essential to “get to know” the data.

The data locked in your corporate systems has a story to tell. Often, it’s a sad story of neglect and misuse that could be costing your company millions of dollars. Sometimes, though, data has secrets to tell - secrets that could make you millions.

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