My colleague here in the Experts' Forum recently asked the question everyone has been thinking, but too afraid to ask out loud: “Are we only talking about social media because there’s nothing else to talk about?” (Actually, it was originally Mike Sciole, CIO of Burlington Insurance Group, who dared to ask the question—Ara was channeling it. But I digress.)

Many times in the past, there should have been more voices raised to ask if the emperor was wearing any clothes. A classic case: the dot-com era, where everyone seemed convinced that the values of dot-coms would keep appreciated forever. No one spoke up and asked how and why a purveyor of 20-some websites had managed to achieve a greater market cap than GM.

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