WebTrends partnered with Jason Burby, director of Web analytics at Zaaz, to conduct a ten minute Web presentation called "Take 10 on Optimization" to provide marketers with tactics to measure and drive more meaningful Web site changes and customer experiences through optimizing their Web sites. The online survey produced some enlightening new statistics that indicate that organizations are leveraging the Web for more than just e-commerce and that there has been a shift toward marketing departments owning sites – opposed to the IT departments overseeing the Web development activities. More than 1,000 people responded

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