WebTrends Inc., a Web analytics leader, announced the new version of WebTrends 7, release 7.5. This release, available as an On Demand service or software, introduces new industry best practices for accurate data collection as well as enhanced interactivity, allowing customers to accelerate their time-to-business value. WebTrends assures the highest degree of accuracy through its first-party cookie solution, an industry-first for both hosted and software solutions. Additionally, the latest release of WebTrends 7 offers a level of data discovery unmatched in the industry that enables marketers to easily personalize, understand, share and take action on the information.

With the latest release, WebTrends hosted On Demand service joins WebTrends software solutions in offering the industry's most secure and broadest first-party cookie support by default. WebTrends unique first-party cookie management solution adheres to the best practices in the industry by enabling customers to use their own first-party cookie or no-cost automated solutions from WebTrends to add legitimate first-party cookie tracking, which allows customers to retain ownership and management of their SSL certificates. Low-cost professional services are also available for customers that want assistance implementing WebTrends first-party cookie solution.

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