October 20, 2007 - WebTrends Inc., a provider of consumer-centric analytics and marketing intelligence solutions, announced that president and CEO Greg Drew and chief marketing officer Tim Kopp of WebTrends delivered groundbreaking insights for the next evolution of online marketing.
At the eMetrics Marketing Optimization Summit, Drew demonstrated how the four P's of marketing - Product, Price, Place and Promotion - are transforming into the Four R's of marketing - Reveal, Reward, Respect and Retain. At the Direct Marketing Association Conference and Exhibition, Kopp and other marketing visionaries shared their expertise on driving the Internet marketing evolution by understanding the impact of consumer engagement and the need to continually shift marketing investments to activities that are relevant for retaining customers.
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