Portland, Ore., Oct, 25, 2000 WebTrends Corporation announced a technology integration with Microsoft Corporation and Knosys, Inc. to broaden the CommerceTrends OLAP (online analytical processing) offering portfolio. Leveraging the scalable data analysis capabilities of Microsoft’s SQL Server 2000 Analysis Services with Knosys’ visualization software, the CommerceTrends OLAP Manager provides e-business managers deeper, multidimensional analysis to support better decision making.
This combination of solutions will allow business managers to evaluate integrated Web visitor and customer data captured by the CommerceTrends Visitor Relationship Management (VRM) platform and analyze it with the CommerceTrends OLAP Manager, identifying potential target segments for marketing campaigns and other personalized interactions.
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