Portland, Ore., Oct, 25, 2000 WebTrends Corporation announced a technology integration with Microsoft Corporation and Knosys, Inc. to broaden the CommerceTrends OLAP (online analytical processing) offering portfolio. Leveraging the scalable data analysis capabilities of Microsoft’s SQL Server 2000 Analysis Services with Knosys’ visualization software, the CommerceTrends OLAP Manager provides e-business managers deeper, multidimensional analysis to support better decision making.
This combination of solutions will allow business managers to evaluate integrated Web visitor and customer data captured by the CommerceTrends Visitor Relationship Management (VRM) platform and analyze it with the CommerceTrends OLAP Manager, identifying potential target segments for marketing campaigns and other personalized interactions.
“Our relationship with Microsoft and Knosys continues to strengthen the data analysis capabilities of the CommerceTrends OLAP Manager, allowing eBusiness managers unparalleled choice and flexibility in their data analysis solution,” said Eli Shapira, chief executive officer of WebTrends Corporation. “And with the unique capabilities of the Microsoft Digital Dashboard, critical web visitor information and preferences are at a business manager’s disposal like never before.”
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access