WebTrends Inc., the market leader for Web analytics and marketing performance management solutions, announced its acquisition of ClickShift, an innovator in online advertising optimization. The acquisition brings leading edge technology and deep industry expertise to WebTrends, with ClickShift employees joining the company including its MIT-educated core development team and co-founders, John Rodkin and Leo Chang. Rodkin and Chang, who previously founded Flyswat, subsequently acquired by NBCi, will continue to lead the team out of its current San Bruno, Calif. facility. Financial details of the transaction were not disclosed.

The acquisition will strengthen the company's existing product family, WebTrends Marketing Lab, with the addition of WebTrends Dynamic Search.

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