According to META Group, the Web content management (WCM) market will evolve to reach $10 billion by 2004. "We expect many vendors to embrace the overarching `enterprise content management' theme during the next 12 months, leaving a small group of pure-play WCM providers and a significantly larger enterprise content management-oriented segment," says Andrew Warzecha, senior vice president with META Group's Electronic Business Strategies service. "Given the accelerating consolidation in the WCM market through 2003, users should aggressively evaluate a vendor's long-term viability and strategy."
- At the end of 1Q02, approximately 60 percent of Global 2000 organizations had purchased a WCM package, with less than 5 percent of those being used for more than one Web site or considered strategic. We expect more than 95 percent of G2000 organizations to purchase a package by 2004, with a trend toward strategic deployments.
- More than 60 percent of G2000 WCM deals are being influenced by partners.
- Gaps among vendor products have closed significantly.
- Ease of business-user content creation via native authoring tools, robust administration tools and product architecture has become as important as pricing and vendor viability.
- Organizational assets, strategy, differentiation, and customer base are important criteria in assessing vendors' long-term viability.
- For B2C e-commerce sites, prebuilt integration with personalization and commerce engines is key.
- As a key indicator of an organization's long-term viability, execution is second only to financials, but a vendor's velocity and client renewal rates are even more telling.
Portal integration is growing in importance as organizations recognize the need for a robust content infrastructure to support portal initiatives. Although this is a growing market, vendors will continue to consolidate through 2003.
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