CMS Watch, a vendor-neutral analyst firm that evaluates content technologies, has completed research into the Web analytics marketplace that finds enterprises and vendors alike working to integrate web analytics into a wide array of e-marketing services - including e-mail campaigns, keyword bid marketing, and customer segmentation - making Web analytics a more mainstream enterprise concern.
CMS Watch released the Web Analytics Report, which evaluates 13 major Web analytics suppliers based on vendor research, interviews with customers across a range of industry sectors and "hands-on" testing of solutions.
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