According to WorkLight, the Web 2.0 for business specialist, with the economy unraveling, the online shopping world is changing as companies look to augment their traditional online shopping destinations by leveraging Web 2.0 tools.  

"With the Christmas shopping season getting well under way, it's clear that Web 2.0 is beginning to change the face of the consumer’s online experience. Online shoppers are now interacting with retailers in much more meaningful ways; ways that transcend the traditional online portal experience," said David Lavenda, WorkLight's vice president of marketing and product strategy.

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