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Web 2.0 to Impact Holiday Shopping

  • November 24 2008, 2:45pm EST
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According to WorkLight, the Web 2.0 for business specialist, with the economy unraveling, the online shopping world is changing as companies look to augment their traditional online shopping destinations by leveraging Web 2.0 tools.  

"With the Christmas shopping season getting well under way, it's clear that Web 2.0 is beginning to change the face of the consumer’s online experience. Online shoppers are now interacting with retailers in much more meaningful ways; ways that transcend the traditional online portal experience," said David Lavenda, WorkLight's vice president of marketing and product strategy.


“The financial slowdown is likely to impact retail spending this holiday season, as consumers turn to online storefronts as a way to research and shop frugally without spending hard-earned dollars on gas and store-hopping,” says Lavenda. “Retailers who invested in meeting customers where they spend their time online – on social networks, desktop and Web-based widgets and gadgets, mobile apps and more – will be able to cash in on this consumer groundswell. Being able to meet customers through Web 2.0 will be a strategic advantage to gaining significant holiday market share.”


A preholiday report found that one fourth of retailers surveyed invested in a Facebook page this year.


Deloitte recently published a study on holiday retail spending and trends revealing that more than one in five consumers (21 percent) surveyed plan to shop online this holiday season (up from 19 percent last year), and almost one-quarter (24 percent) of total dollars are expected to be spent on the Internet.


The study also found that 71 percent of U.S. consumers have made plans to spend at least part of the holiday budgets online, up 5 percentage points as compared to 2004.


For more on the Deloitte report go here. 


For more on the report go here. 


For more on WorkLight go here. 

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