Larry would like to thank Tim Perry for his contributions to this month's article.

In 2006, Time magazine awarded its annual Person of the Year distinction to the newly empowered blogger, article review writer, photo uploader and videomaker. They gave the award to "You" - the prosumer (a new word that combines producer and consumer). While their selection was controversial, it does mark a very significant turning point in business. People browsing Web sites are no longer purely passive viewers - in some cases, they can be as active as your employees.

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