We are a startup company aiming to develop a product to "mine the network traffic" for business intelligence. Do you think it is a clever approach to extract information from the network traffic and let users combine it with data they can extract from whatever database they have?
Sid Adelman's answer: It's an excellent idea to capture the network traffic for business intelligence but it may not be that simple for the users to combine it with other data. What you are talking about requires you to join the data and this requires compatible keys. You probably will have to do the work to make the keys compatible. Unless all your users are power users, you should also make it as easy as possible for them to run their queries and reports.
Chuck Kelley's Answer: Clever -- yes. How are they going to join the network usage data with the other databases so that it can be useful? One would have to ask, what is the business problem you are trying to solve with this product and how generically can you tie multiple systems together?
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