Continue in 2 seconds

We are a service organization that handles campaign-based response (calls, e-mail and e- forms).

By
  • Douglas Hackney, Chuck Kelley
Published
  • July 01 2000, 1:00am EDT

Q:  

We are a service organization that handles campaign-based response (calls, e-mail and e-forms). At the moment, these channels are separated. We want to create an environment where we can integrate the response results of the three channels for integrated reporting and analysis. We do a lot of different campaigns for a lot of different clients. Do you know if there are solutions for service organizations that handle a lot of responses in a multichanneling, multiproject and multiclient environment?

A:  

Doug Hackney’s Answer: Yes, there are solutions available for this scenario. We are building a system to accomplish this goal for one of our dot-com customers with this challenge right now. Due to confidentiality, I can’t disclose the details in this forum. Your primary challenges will relate to timing and data point synchronization.

Chuck Kelley’s Answer: I don’t know of any off-the-shelf solutions, but many data warehouses have to solve the same problems. I would recommend finding a consultant or consulting organization that has indeed solved your problem before and use their knowledge to help your create your data warehouse.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access