Getting back on track, one of the key requests from the reader survey last year was talking about some of the key product evaluation criteria and products surrounding CRM-related activities. In this article, I will talk about some of the key considerations you should keep in mind as you evaluate marketing automation software.

The challenges associated with selecting the right CRM software (especially marketing automation software) can be overwhelming. The market is in a state of flux these days and there are several factors contributing to this confusion. They include:

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