October 29, 2008 - Initiate Systems, Inc., a leader in master data management (MDM) solutions, announced that Walgreens selected Initiate Consumer to help manage the hundreds of millions of customer records that it maintains for its retail drugstores and e-commerce services.

Initiate Consumer is an MDM application software for business-to-consumer (B2C) organizations in retail, financial services, insurance, hospitality and other commercial markets. Initiate Consumer delivers a comprehensive, single view of individual consumers to end users and automated business processes that rely on accurate customer data to function efficiently.

Initiate Consumer is based on Initiate Master Data Service technology - a comprehensive master data platform that provides identity matching and management, data modeling, information quality management, data sharing, relationship and hierarchy management and multilingual, integration and synchronization capabilities.

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