VMware is pushing deeper into the cloud-based software arena, announcing that it has acquired presentation software provider SlideRocket.

VMware, which is primarily known for its server virtualization software, said the acquisition will advance the company’s vision for a modern end-user computing model. It noted presentation software is second only to e-mail as the most widely used business software.

Terms of the deal were not disclosed.

“The modern end-user environment is mobile, social, collaborative and delivered via the cloud – characteristics that legacy PC-era technologies could never have anticipated,” VMware vice president and general manager Brian Byun said in announcing the deal.

“SlideRocket’s cloud-based architecture, innovative design, and strong integration with other cloud applications and services have transformed decades-old business productivity software and redefined the way we consume and communicate information.”

SlideRocket, headquartered in San Francisco, claims to have more than 20,000 customers and 300,000 users of its software. Users can create presentations using a browser-based authoring tool, or import existing presentations into the SlideRocket environment.

The company was founded in 2007 by Mitch Grasso, a co-founder of AdSpace Networks, a provider of digital signs for advertising in shopping malls. Its chief executive officer is Chuck Dietrich, a former senior executive with Salesforce.com.

SlideRocket isn’t VM\ware’s first foray into the cloud-based applications arena. Just over a year ago, it acquired Zimbra, a provider of email, calendaring and collaboration software.


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