(Bloomberg) -- Deep within a building shaped like the Starship Enterprise, a little-known Chinese company is working on the future of education. Vast banks of servers record children at work and play, tracking touchscreen swipes, shrugs and head swivels - amassing a database that will be used to build intimate profiles of millions of kids.

This is the Fuzhou hive of NetDragon Websoft Holdings Ltd. a hack-and-slash videogame maker and unlikely candidate to transform learning via headset-mounted virtual reality teachers. It’s one of a growing number of companies from International Business Machines Corp. to Lenovo Group Ltd. studying how to use technology like VR to arrest a fickle child’s attention. (And perhaps someday to make a mint from that data by showing them ads.)

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