Video communications platform-as-a-service (PaaS) is a radical new approach to building real-time video communications applications, research firm International Data Corp. (ICD) notes, and video PaaS makes it easy for developers to embed real-time video into mobile apps, Web sites, or business processes.

With the potential to enable millions of niche communications applications, the U.S. video PaaS market will grow from $60 million in 2016 to $1.7 billion in 2020, a 130% compound annual growth rate, the firm predicts.

Video PaaS delivers live, two-way video with business-grade performance using an API-first product strategy centered on mobile end points. By leveraging the cloud, video PaaS drives a much lower cost compared with premises-based video systems. There are no up-front hardware or software costs, no contracts or commitments, and no subscription fees, IDC says.

"The video PaaS market currently consists of a patchwork of individual use cases and specialized applications," said Mark Winther, group vice president and consulting partner, worldwide telecommunications at IDC. "But the video PaaS opportunity is not limited to a single solution for a specific industry need. By making it dead easy to embed video into any application, developers can build anything they want and enhance existing B2B or B2C interactions via a uniform visual platform."

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