DQ Global has supplied their Match software to leading football pools and games operator, Vernons, to ensure that their mailings are free from duplicate data.
Vernons rely heavily on direct mail marketing, generating anything up to 14 million mail pieces a year. Since the average cost of a mailing is around 79 pence, it is clearly important to Vernons to ensure they are not wasting money on duplicate mail pieces. This is where Match comes into play.
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