Veeva Systems, a provider of cloud-based business solutions for the global life sciences industry, says its customer relationship management offering is now seamlessly integrated with the cloud-based expense reporting system from Concur, a vendor of web-based applications.
With this integration, Veeva says, pharmaceutical sales representatives can simplify and streamline expense reporting using Veeva’s CRM as the single point of entry for call-related expenses, a key advantage considering that most reps spend much of their time traveling for meetings with doctors across growing territories.
With such extensive travel and entertainment in a highly regulated industry, managing expenses and allocating each expense line item accurately is an administrative burden as well as a regulatory risk, the company says.
Concur’s travel and expense management solution, which is used extensively within the pharmaceutical industry, allows reps to create, review and approve expense reports, as well as book and change travel itineraries. But until now, users had to do “double entry”—once in their CRM system and again in their expense reporting system.
With the integration between Veeva CRM and Concur, users can complete call activity in Veeva CRM and transactions flow seamlessly into Concur.
“Reps [like] the fact that they no longer have to do double entry and managers appreciate the efficiency,” Barry Padgett, executive vice president of Concur Connect Platform services, said in a statement. “It’s a perfect example of the power of cloud computing and a smart marriage of two well-developed applications.”
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