March's OpenBI Forum column is the first of a two-part series on validity, design and business intelligence (BI). Part 1 offers a light introduction to the concepts of validity and design, using a sports example as an illustration. From there, we transition to a more formal discussion of the connections between strategy, validity, design and BI. Part 2 expands on the content, adding more sophisticated BI designs and examples.

Many years ago, I read a tribute to Paul "Bear" Bryant, legendary football coach of Alabama, which went something like this: "He'll take his'n and beat your'n, then take your'n and beat his'n." I'm often reminded of this pithy testimonial in sports debates with friends where the issue is one of "proving" which coaches are among the best at their craft. A design like "his'n and your'n" would make most such comparisons easy.

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