Netrics, a provider of intelligent database record matching software, announced that Utrecht Art Supplies integrated Netrics' data matching technology into its online catalog of art supplies. Netrics worked with Utrecht and its Web site design firm, D2 Creative.

"Accurately searching our online catalog was a major hurdle that we needed to address in our site design," explained Joe Ariaudo, vice president of IT at Utrecht Art Supplies. "Monthly sales increased about thirty to forty percent over the past year and Netrics easily contributed to fifteen percent of that increase."

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