Utility companies are better at collecting data about their customers than they are at using it to help service those customers, a new study finds.

The recently concluded study, “Utilities and Big Data: Accelerating the Drive to Value,” was conducted by Oracle Corp. and based on interviews with 151 senior-level North American utility executives. It was the second annual study in the Oracle Utilities Big Data series, and among the chief findings was that only 17 percent of utilities say they are prepared to handle the deluge of data generated by today’s intelligent power grid — although that figure is nearly double the 9 percent who said they were prepared the year before.

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