Every year, the pace of business quickens as people's expectations about responsiveness rise. In a world where 24x7 connectedness through mobile devices, instant messaging and other technologies has become common and acceptable, people are more informed about events, activities and relationships. Technology not only provides this capability but also serves as a powerful agent to challenge conventional processes and effect change. However, technology without useful application or meaningful requirements is not likely to provide any benefit or value. Relating this to business intelligence (BI), its acceptance by organizations reflects the technology's potential to provide value where it is sorely needed. Over the last several years, BI has earned a top spot on CIOs' priority lists. The greatest challenge with this technology is its effective use and harnessing the efficiencies it can create.

At its basic functionality, BI automates manual processes of extracting, integrating and delivering information for monitoring, analysis, reporting and decision-making purposes. While efficiencies are created as manual processes are automated, this assumes that BI is used appropriately. Unfortunately, this is not always the case. Aside from not using BI applications correctly, individuals can be resistant to change or slow to accept BI solutions. Three primary areas are worth investigating in order to determine whether individuals in your organization are using BI correctly and to its fullest extent to create efficiencies in support of goals and objectives.

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