For many companies, business analytics works when a handful of very sharp people with complementary skills get together to tackle a project. The results can be rewarding, but often they aren’t translated into an ongoing, repeatable process. Effective companies turn business analytics from a craft, practiced by a few analysts and decision-makers, into an established scientific approach that dramatically contributes day-to-day to the company’s bottom line.
This article shares some successes in taking an enterprise data warehouse and harnessing it to user-driven advanced business analytics through the use of an analytical sandbox. We see analytics as not something that business users beg the IT department to perform for them, but rather something the IT department facilitates so business users can explore, analyze, predict and forecast, and automate key processes.
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