The business intelligence (BI) market is moving toward widespread adoption of advanced analytics to drive better decision management. Increasingly, BI practitioners and consumers are recognizing that advanced analytics are essential to the delivery of high-value, decision-oriented functionality (e.g., forecasting, prediction, simulation and optimization). Meanwhile, early disciples are discovering that they can build a sustainable competitive advantage through adaptive and embedded analytics.

The arrival of this market trend is heralded by incisive headlines across the major trade journals and reinforced by industry analysts whose optimistic forecasts suggest that advanced analytics will be a driving force in the BI market for some time to come:

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access